As a lawyer, there’s no likelihood of being short of clients who need your services. This is because the legal landscape is generally quite complex to the average person, and both businesses and individuals need the guidance of a lawyer at one point or another. That being the case, it’s hard to imagine that clients will simply stream to your offices with no effort on your part. You need to do proper marketing if you are to get a fair share of clients, and one of the best places to market is on social media. Here are four helpful tips that you can use to market your services as a lawyer and reach more potential clients.

1. Use the Right Tools

As social media becomes ever more popular, new tools are being developed to help people and businesses manage their social media accounts. These tools can automate posts and responses to comments as well as do a number of other things. This means that you ought to look at the different tools on the market and choose those that can help make social media marketing easier and more efficient for you. While a good number of them are paid products, most allow a given length of time during which you can try out the tool for free before making a decision on whether to pay for it or not. Take the time to find the right tools so that you can get worthwhile returns.

2. Pick the Right Platforms

Another consideration that you need to make is that there are various social media platforms in existence. Not all of them can offer you a valuable outcome, and this is the reason why it’s advisable to pick the right ones. This is actually going to make it easier for you to manage your marketing.

To pick the right platform, you first need to think about the details of your target market such as their age, financial status, and the industries they work in. This could help you put out content on platforms where it’s more likely to get a positive outcome. Back this up with a reliable and professional website, bearing in mind that 38% of users actually stop engaging with a website if they find it unattractive.

3. Make Sure You Have Great Content

So that you can come across as an authoritative source of reliable information, it’s a good idea to share quality content. This should be helpful and well-researched so that potential clients trust that you’re knowledgeable and can help them when they’re in need. Your area of specialization can help you come up with relevant information to share. This could be a fact such as that blood alcohol content or BAC is generally described as the amount of alcohol that’s present in someone’s bloodstream. When someone has a BAC of 0,10%, this means that they have one part of alcohol for every 1000 parts of blood.

4. Create a Set of Policies

Finally, it’s important for you to come up with policies that will guide your firm’s usage of social media. These policies should ensure that consistency is maintained in terms of the communication that’s shared. Some basics include details like who is responsible for posting content, what type of content will be posted, when and how often posting will be done, and more. With such guides in place, it will be possible to effectively share facts such as that around one-third of the 18,000 police departments in America were using body cameras as of March 2015, which may affect a client’s case.

These are four helpful tips that you can use as a lawyer to improve your social media marketing. Following them can help you reach more potential clients who need your services. Remember that you can have fun with social media marketing, but don’t throw professionalism out of the window.