Social media has become a force to reckon with in a very short time. This means that it’s one of the most important tools to leverage if you have a product or service that you want to market effectively. In this case, you should know the best practices to make use of so that you enjoy success. To help spread the word about your surrogacy agency and the services that you offer, you can make use of these four tips.

1. Make Posts Regularly

The first thing that you need to do is to come up with a regular frequency for putting up posts on social media. This way, your audience will know that they can expect to come across content from your surrogacy agency on a consistent basis and they can keep up with them. With a good plan, you’ll have something to share with your audience as often as you need to. For instance, you can share a mix of images and text in the form of infographics. For platforms whose main media is text, you can share facts such as that all 50 states have guidelines for child support, according to the American Bar Association.

2. Choose the Right Platforms

Next, keep in mind that there are a number of social media platforms, with each one being different and unique. This means that there will likely be a different crowd on each platform, with each type of crowd preferring to receive information in a particular way. That said, you should fashion your posts in the most attractive way for each platform. While doing this, remember to stick to the platforms most likely to have a receptive crowd for your content. These should be people interested in starting their own families, and who are likely to benefit from facts such as that a majority of health conditions can impact metabolism, according to Everyday Health.

3. Share Beneficial Information

To make sure that you’re adding value to the lives of people following you on social media, share information that can benefit them. This needs to be information that they can use in some way, especially if they’re interested in your services. Look for an attractive way to pass this information across so that it’s easy to consume and can have an actual impact.

For example, you can share information on the cost of surrogacy, letting your followers know that its cost can vary widely based on various factors. These include the individual expenses of your surrogate, whether you need the help of an egg donor, whether you’re expecting twins or multiples, and the medical circumstances that take place throughout the pregnancy. Put these facts across in a way that’s easy to digest, and, depending on the specific platform, mix them up with light-hearted posts for variety.

4. Identify Your Target Audience

To be able to take the right steps each time, you need to know who your target audience is. This is going to make it easier for you to identify the best social media platforms on which to open accounts, and the tone of language to use. If you can get these details right, you have a good chance of getting through to people who most likely need your services and doing so in a way likely to make them convert. As such, you’ll see better results from the efforts that you make and also have to spend less time and money to get these results.

These are four of the social media tips that you can start with to try and widen the reach of your surrogacy agency. It’s a good idea to partner with a digital marketer who knows their way around social media. They can help you have a much easier time keeping up with this field where trends can change overnight, forcing you to pivot so that you can stay relevant.