Do you have a florist business in Florida that you’re trying to market to more people? Doing this can help you widen your reach and make profits, scaling up and probably even expanding your business as time goes by. With this in mind, there are a number of steps that you can take to this end that involve making use of social media. Read on to see four of these marketing tips so that you know where to begin making the effort in order to get the best outcome.

1. Offer Special Services

One of the things that you can do to market your florist business in Florida on social media is to offer special services to your target market. These are going to help set your business apart from the rest that are operating in Florida. One way to offer special services is to stock flowers that other florists in the area don’t normally stock, and that your customers are likely to enjoy.

You can introduce new flowers by sharing facts about them as these could motivate people to want them. For instance, let them know that perennial flowers like salvia, daisies, coneflowers, and any of the mints are extremely good for bees. Some of them are actually frost-resistant, like hardy chrysanthemums, which will keep flowering through late September and October, according to Michigan State University. Such information can help make a statement and draw clients to these flowers.

2. Tell Your Story

To make the best use of social media marketing, you should think about telling your story to people. This can help you become more familiar with them and therefore be the first option that they think about when they decide to buy flowers. It’s important to try and set yourself apart from the crowds since there are currently about 36,613 florist businesses in America. This means that anything that you can do to differentiate yourself from the rest of them is going to be well worth it. You can find creative ways to tell your story, and this is also going to be content for you to share, enabling you to hit two targets at a go.

3. Engage with Your Clients

Remember to engage with your clients as well if you want to make sure that your business is memorable. This is going to help your business look and feel more human to the people that you’re trying to reach, giving them more reason to patronize your business. Make sure that if there is anyone with a question or comment, they get a response. As you reach more people with your business, you may have to hire a person or even a team to do this job for you. Keep in mind that this is something that’s quite likely to occur, with Florida’s population growing by nearly 1,000 people every single day.

4. Choose the Right Platforms

Last but not least, keep in mind that there are many social media platforms that you can join. That said, not all of them will suit your needs as a floral shop. Take time and look at the various platforms in existence, choosing the best to use. This is going to help you avoid spreading yourself too thin by trying to cater to the demands of many different platforms as they each have varying demands. As a result, you’ll be able to cater to the platforms that you choose a lot better and get the best results.

These four tips should get you started on social media marketing for your florist business. With patience and dedication, you can be sure that you’re going to get the best results. Remember to stay consistent with the efforts that you need to make, which may be easier for you if you hire someone to fill this position for you.