Running a wedding planner business can prove to be amazing when you master the best way to keep it going. This generally involves marketing, which should be done with consideration of a number of things. That said, you should know that social media has a big role to play in terms of marketing various businesses, so it’s a good idea for you to be in a position to do it right. Here are four helpful tips that you can use to market your wedding planner business so that you can scale up a lot better.

1. Build a Strong Brand

One of the most important things for you to do right from the start is to build a strong brand. By ensuring that your brand is clearly recognizable in a crowd, you can build a following a lot more easily when you put the rest of the tips into play. To build a solid brand, it’s a good idea to use the same logos, colors, and designs across all your platforms. Apart from increasing your recognizability, this is going to give your brand and business a more professional look.

As a result of building a solid brand, you’re going to have an easier time making a name for yourself and focusing on other aspects of your business. This is important for when things get busy and there are a number of weddings to plan. In this case, keep in mind that 48% of wedding planners start to plan for their event six to 12 months in advance.

2. Decide What Your Target Market Is

Next, you need to know what your target market is. This can make the rest of the steps a lot easier for you to take. That’s because when you know who you’re aiming to reach, you’ll know details such as where to find them and the right language to use in order to get through to them. For example, if you specialize in a certain type of wedding planning, you should know this and work towards it with the steps that you take with your social media strategy. That said, if you specialize in outdoor occasions, of which 35% of weddings currently are, you should do your best to reach the people who are most likely to want to plan an outdoor wedding.

3. Share Helpful Content

It’s advisable that you share content that can be helpful with your target market. This is going to show them that you’re worth following and engaging with across the various social media platforms. For instance, you can talk about planning for storage or another solution that can be helpful to people who may want to hold their wedding in their backyard or a similar area. In this case, you can share facts such as that the average size of a pole barn is 20 x 30 feet, according to Love Home Designs. This may be helpful to people in a number of ways, so it’s a great idea to find useful and relevant information as it will make you come across as having more authority.

4. Set Your Goals

Last but not least, you need to have a set of clear goals in mind when you set out to do social media marketing. This could be something different for each wedding planner, so make sure that you know what yours is. Is it to generate more leads? Or is it to network and find potential vendors with whom you can partner? Once you know what your main goal is, it will be easy for you to come up with a workable strategy to help you realize it.

These four tips can help you grow your wedding planner business a lot faster on social media. As a result, you’ll be able to get to the point where things can be put on autopilot, more or less. When you get to this point, you can truly start to enjoy being a business owner.