5 Small Business Marketing Elements to Focus On in 2023
Opening a small business is no easy feat. Between establishing your brand goals and figuring out important logistics, it’s easy to let your digital marketing strategy take a back seat. However, you’ll often find that investing in your digital marketing strategy will grow your business surprisingly quickly. In this article, we’ll take a look at five key marketing elements that can help boost your small business in 2023. Let’s get started!
1. Short Video Content
It’s clear to see that video-based content is only growing in popularity as time goes on. With content snippets like TikToks and Instagram Reels flooding people’s feeds, it’s crucial that your business creates video content. According to The 2021 State of Marketing Report from HubSpot, 81% of marketers were actively using content marketing as part of their strategy. To put your business in front of the largest audience, invest in your content marketing. Following these video-based content trends is a great way to grow your reputation online.
2. Responsive Web Design
Every marketer knows that a website can make or break your business branding. This is going to be even more important in 2023 when more and more businesses and customers are moving into the digital commerce sphere. To keep up with modern trends, it’s critical that you give your website much more attention than you would initially. Your website should be constantly evolving.
A great way to do this is to visit your site and see how it functions. Write down little things that can improve your online experience, like a convenient pop-up or automatic scrolling. Developing a site that responds to the user is a great way to encourage visitors to stay on your site longer. As your needs change, so should your site.
3. A Multi-Platform Presence
New applications and social media platforms are popping up all the time. It’s your job as a small business to keep up-to-date with what’s popular! Create accounts on several different platforms to reach the largest audience. Oftentimes, you can cross-post content across several different apps at once, so you can be active in several different places without having to make original content for each one!
4. Quick Response Times
If you’re a retail store or commission-based business, nothing is more important than excellent customer service. In 2023, look to set goals for how quickly you respond to customer inquiries or comments. Set up notifications so when there is a question about your product, you respond within the business day. Responsiveness is key to customer retention online.
5. Seasonal Details
Moving into 2023, it’s clear that most large businesses are kicking up their marketing to the next level. With huge budgets, companies can get custom, seasonal content left and right. In your small business, nothing is stopping you from pursuing the same quality content! Look to move your social media posts into different colored filters to correspond with the seasons, or offer seasonal deals on your site. This reflects consistency and shows that your business is present and modern.
With 2023 only months away, it’s time to start planning for how your business will thrive in its digital marketing strategy next year! By using these tips, you can grow your online audience and get into great habits when it comes to staying consistent in your content.