As a roofing company, there will always be people who require assistance laying or repairing their roofs. Roofing replacements comprise a large portion of the North American roofing market, according to Roofing Insights. Roof replacements are over 90% of the market’s value and volume. This is superb news for a roofing business because there won’t be a shortage of potential customers.

For these potential customers to reach you, having a vibrant social media presence is essential to generating leads, connecting with your audience, and improving the business’s overall reputation. Below are five social media marketing tips to meet your roofing company’s needs:

1. Develop a Plan

Social media can catapult your business to the next level. Crafting a plan that outlines how you’ll utilize each platform is the first step to getting the wheels rolling. You do this by determining your company’s goals and what you’re trying to achieve. Key questions include: Are you trying to drive more traffic to your website? Would you like to gain more followers? Or do you have invaluable industry information you can share that will attract referrals?

Next, generate a content strategy that involves planning the type of content to be shared and the posting schedule. Each social media platform has peak hours that generate the best engagement and reach. Stick to this set date and time, and adjust your strategy if it’s not working as you hoped. Be open to trial and error until you find what works best for you.

2. Share Visually Appealing Content

This is easier said and done, but remember that people quickly scroll through social media feeds. To capture their attention there’s no better way to do that than using photos and videos.

For a roofing business, to communicate and share a fact like metal roofs can last between 40 and 70 years, according to State Farm, you could opt to post a photo of a house that has had a metal roof for 40 years and going that’s still functional to put your point across. The latter is preferable to demonstrate the quality of the roofing material you’re promoting.

3. Know Your Target Audience

To know your ideal customer, consider their demographics, interests, pain points, and more to create content that addresses their needs. Start by examining your existing client base to know your repeat customers and their common features. This data can be gathered using social media marketing analytics tools such as Google Analytics and customer surveys.

4. Purpose to Provide Value

Over and above attracting your followers using appealing, entertaining content, ensure your posts are outstanding and keep them returning for more – by providing value. One can achieve this by being inspirational, solving your customers’ problems, and going behind the scenes to give a personal touch and seem more relatable. Doing this establishes yourself as a thought leader, making your followers trust you more, which converts into sales.

For example, your intention can be to solve problems after getting wind of industry knowledge. U.S. homeowners recouped 65.9% of their roof replacement expenses when selling their homes, according to Remodeling 2020 Cost vs. Value Report. Facts like this from a reputable source establish your credibility as it is information based on reliable data. You are also targeting the concerns of homeowners considering a roof replacement and wondering whether it’s worth the cost. Sharing this statistic addresses their concerns directly and alleviates any doubts.

5. Study Your Competition

Monitor your competitors on social media to gain invaluable insights into their social media marketing strategies. This will help you to stay ahead of the competition. Feel free to draw inspiration from their work.

You can monitor your competitors by following their social media pages to access their latest updates. Observe their brand voice and messaging and the topics they discuss to stay updated with the latest news. Review their ratings and customer reviews and note their followers’ count and engagement levels to assess how they engage their audience.

Lastly, remember to keep the ‘social’ in social media. Connect with your audience and have fun while at it. If it’s too much for you to handle on your own, feel free to engage a professional.