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5 Tips to Help Consumers Trust Your Website

Online Marketing

5 Tips to Help Consumers Trust Your Website


When you have a brand or business, it follows that you need to have a great website to accompany it. This can be great for marketing and will open your brand up to many more people than it would have otherwise reached, something that will give you great results if your site is trustworthy. Here’s how you can make it easier for consumers to trust your website.

1. Showcase Testimonials

One thing you can do to improve the levels of trust that customers have in your site is to showcase real testimonials. This should be easy enough to do if you can access any reviews that your customers have left for your products or services. Since internet crime involves using the internet to communicate fraudulent or false representations and information to consumers, it’s important for you to show that your business deals with real people.

2. Fix Errors As Soon as they Occur

Nothing can make a potential customer browse away from your site faster than being met with errors. These can serve a big blow to the amount of trust that people have in your brand. This is because errors imply that the site has been neglected, and if your own website’s health is not a priority for you, will other people’s private information be? Don’t leave potential customers asking themselves such questions, but instead, allay their fears by ensuring your site looks good and works well.

3. Always Use Credible Information

Another tip that can help customers trust your website is to make sure that you always use credible information. Double-check your facts and never misrepresent anything, even if it seems like a small thing. If someone with the right knowledge comes along, they may challenge your website and if done publically, this can diminish your authority and make people trust your website and brand in general less. For example, the horsepower of the Shelby Mustang GT 500 was advertised to be 335 by manufacturers as opposed to the actual one which is closer to 400. This was done deliberately in order to appease insurance companies, but this is not a risk you need to take with your website and brand.

4. Make Your Policies Detailed and Transparent

To ensure that no one feels like they’re about to be duped, it’s a good idea to make any policies you have as detailed and transparent as is possible. When you do this, customers will have an easy time finding the information they may need in order to keep interacting with your site. You should also include other credible details about your company, such as having Geico business insurance. Have an expert draft them if possible, so you don’t leave out anything you should have said. Any money you spend on this will more than be recovered when you experience growth in your reach and expand your business.

5. Invest in Security

Finally, it’s important to invest in security for your website. With data branches exposing more than four billion records in the first half of 2019 alone, according to researchers, it’s clear that many people are at risk of having their information exposed. Due to the dangers associated with this, people may have become more discerning in a bid to stay safe. So as not to lose any of these customers, set up the right security for your website.

With these five tips, you can make your website a lot more trustworthy to consumers. They will enjoy browsing in it and doing business with you when they know that their safety is assured at all times. This way, you will grow faster and more, enjoying the loyalty of consumers who feel that they cannot get the same degree of safety they get on your site with your competitors.