7 Tips for Marketing Your Kansas Roofing Business
Owning a successful Kansas roofing business requires more than the ability to install roofs for residential and commercial clients. To succeed with a roofing business in the state of Kansas, you will not only need to understand the current competition near you, but also how to go about sourcing the highest-quality materials available on the market today. The more familiar you are with the process of building and promoting a roofing business, the easier it will be for you to help your roofing company stand out in Kansas, regardless of your level of experience in the industry.
1. Research Your Competition
When you want to open a roofing business in Kansas, it’s advisable to first take a bit of time to get to know more about your existing local competition. Research local competitors by asking around, referencing local business directories, and even conducting your search online. Review and compare your local competition to implement a plan of action that will help you outshine them once you are open for business.
2. Define Your Target Audience
Defining your target audience is imperative when you intend to run a roofing company. Determine who you intend to target based on the demands in the roofing and real estate markets at the time. You may also want to determine if you will be providing services to residential or commercial clients or if you want to offer your services to both.
3. Employ the Right Staff
Employing the right staff and properly insuring them is essential when you want to run a professional roofing company in the state of Kansas. More than 36,000 workers were injured on the job in Kansas, 61 of them succumbing to their injuries, in 2018 alone. Investing in the right training programs and insurance policies while seeking the most suitable candidates for the job is imperative anytime you are going into the roofing industry, even if you intend to remain local or regional.
4. Invest in High-Quality Materials
Always take the time to find high-quality suppliers and manufacturers for the materials and supplies you need. In most cases, asphalt shingles are utilized in nearly 70% of all residential roofing jobs, according to Bob Vila. This is why it is so important to take the necessary time to find high-quality asphalt providers near you before investing in the materials you need.
5. Use Local Directories and Networking Events
Use local business listings and directories to promote your business. You can also attend networking events to get to know more about other business owners near you. Simply speaking with the locals can help spread the word the quickest when you’re new to a city in Kansas.
6. Create a Website and Online Presence
Launching a website and creating an online presence is imperative for any roofing company, regardless of your location in Kansas. Use your website to showcase previously completed roofing installation projects and renovations to establish a professional reputation. Use social media to connect with locals and attract new prospective clients.
7. Offer Work Warranties and Guarantees
Offering work warranties and guarantees can go a long way in establishing a professional reputation for your roofing company in Kansas. In most cases, standard roofs can last anywhere between 20 and 30 years, according to HomeAdvisor. Providing your clients with work warranties will offer them peace of mind while helping to gain their trust.
Investing in a roofing business in Kansas may be the ticket to your financial freedom and flexibility, especially once you are well-versed in the industry. Whether you choose to work for residential or commercial clients, there is no shortage of roofing work in the state of Kansas with the right marketing plan in place. The more familiar you are with roofing, specializations, and your current competition in your preferred location, the easier it will be for you to set and achieve the goals that are most important to you and your business.