7 Tips for Tactfully Advertising as a Lawyer on Social Media
Lawyers are supposed to have robust online platforms to support their brand. They do this via social media, which can help you build individual brands and get your name out to the right audience. Suppose you’re an attorney joining an existing firm; it’s essential to start building your client base, increase your firm’s value, and establish yourself as the best in your turf. Your goal is to find paying clients fast to cover overhead expenses and start earning. As a new advocate, advertising your brand is the best way to attract new clients regardless of your situation. Read on to discover tactful tips for advertising yourself as a lawyer on social media.
1. Know Your Target Audience
Your first task is to develop a social media strategy. Conduct in-depth research and identify your target clients. Once you’ve identified your target client, post content they can identify with, helpful content that speaks to their needs. Consider their gender, profession, age, and marital status. A thorough knowledge of your client profile is crucial in guiding your social media posts.
A robust social media presence instantly increases the value of your law firm. For instance, a business that earns $100,000 per year should sell for $200,000-$300,000 more if it has an effective social media presence. Therefore, advertising your practice on the relevant social media platforms is crucial.
2. Consider Paid Advertising
Once you’ve gotten your feet wet in social media by posting free ads, the next logical step is to scale up using paid advertising. Consider running social media campaigns on platforms like Google’s Pay-Per-Click service. The goal is to razor-target your campaign to potential customers actively seeking legal representation. The more targeted your campaign is, the higher the chances of generating qualified leads that convert.
3. Maintain Professionalism
It’s essential to maintain professionalism, especially when dealing with special groups or people with disabilities, as they can be overly sensitive. For instance, according to expert estimations, more than 70% of SSDI applications get rejected. Therefore, advertise your services to this segment with great care, as they’re already aggrieved.
4. Select Your Platforms
There are various social media platforms to choose from, and knowing which is most appropriate for your business takes some work. The goal is to try not to spread yourself too thin. Pick one or two social media platforms and be active there. Be the person who provides expert answers to legal questions in a language everyone on the platform understands.
5. Ask Your Clients To Review Your Firm
When inviting past clients to leave testimonials, be selective in who you ask. Since most injury compensation cases involve workplace injuries, ask several satisfied clients in this niche to leave reviews about your services. You’ll be spoiled for choice here since, according to the Insurance Information Institute, there were approximately 409,000 injuries from using exercise equipment in 2021.
6. Create Informative Videos
Create informative videos to help clients understand legal concepts and their terminologies. Educate your audience by adding explanatory videos to your blog or social media post, and remember to discuss current legal trends. Ensure the content on the videos is educative as you showcase your expertise on social media.
7. Measure Your Results
Similar to other aspects of online marketing, monitoring and assessing the outcomes of your social media efforts is crucial. It entails keeping a close eye on various metrics, including the size and expansion of your social media audience. Also, isolate content that garners the highest levels of engagement. Track the number of website visitors from social media and quantify the leads generated through your social media channels.
You should see more clients knocking on your law firm’s door by investing in a social media marketing campaign. Social media is an effective component of a broader digital marketing strategy that involves targeted content strategically posted on appropriate platforms. The goal is to understand your target audience, create informative content, and always be professional, even under extreme provocation from bloggers and commenters.