8 Social Media Marketing Tips for Private Schools
Statistics show private schools currently account for one-quarter of all U.S. schools. Your school can use the same online marketing strategies as other businesses. Some of the schools’ most effective online marketing strategies will utilize social media platforms. Here are some tips and guidelines that your school can use in your social media campaigns:
1. Define Your Audience
To know how to write effective social media content, your school marketing strategists must decide who their target parents and students are. Your choice of content may have much to do with your school’s philosophy. For example, if you’re a faith-based school, you should stress your dedication to teaching principles of the faith, and the availability of clergy. Further consideration might go to writing content that targets a group of students (such as kindergartners or bilingual students) that your school may lack.
2. Consider the Parents
When your school is planning its marketing campaign, it’s essential to recall that parents are paying the school’s tuition. Consider what’s important to the parents you want to attract. One feature that often interests parents is a strong musical program. After all, according to YouGov, over 65% of Americans have learned to play musical instruments, so attracting those students could be a good marketing tool.
3. Include Visual Elements
Reading content doesn’t draw people to read a school’s social media pages as much as pictures. Pictures help students to imagine themselves being part of your student body and help parents feel comfortable considering your school. Posting pictures of school events or a virtual tour video will provide invaluable insight into your school’s benefits.
4. Create a Brand
Every product marketed online needs to be branded – including your school. Your school’s online brand includes your philosophy, curriculum, and the school’s accomplishments. Part of your brand is a recognizable symbol, like a school sign. After all, according to Brandon Gaille, 35% of clients would only be aware of a business if they saw the sign of that business.
5. Shine a Spotlight
Some schools use a monthly Student Spotlight on their social media platforms. These profiles, which highlight student accomplishments of all types, will help students and parents to see that your school allows students to achieve their dreams. Other schools also include faculty spotlights to provide information about the type of teachers their school has on staff.
6. Interact with Followers
When people post comments or ask questions on your school’s social media page, your responses can help visitors understand how you interact with your students and faculty. Be especially attentive to inquiries that may come from potential new students. You can ask a topical question to encourage comments on your social media page. You might also encourage interaction by posting a monthly contest.
7 Provide Educational Topics
Since your school is an educational institution, featuring a monthly educational topic is a great idea to attract the attention of prospective students. One example might be a post about students’ learning styles. If your school has any unique classes or programs (like an advanced placement or STEM track), you could post an article about that program.