About this workshop

In this three-day event from October 6-8, 2020, aspiring and established e-commerce entrepreneurs will be given a walk-through of the strategies and tactics necessary to launch, grow and sustain successful e-commerce business.

This conference will be conducted 100% online and on demand, so you won’t miss anything from the comfort and safety of your home.

Successful e-commerce companies have leveraged personalization technology giving consumers a customized experience. For an e-commerce business to deliver a personal experiences on its site, it has to dynamically show content that is relevant to particular customers, relevant product recommendations, and user specific offers based on past browsing behaviour, prior purchase history, customer demographics, and other enriched personal data. Unlike traditional retail, e-commerce doesn’t have a retail salesperson to recommend products based on interest, preferences, or taste. Human touch-points tend to provide many opportunities to beat out the competition, this is the benefits of personalization – mimicking what a consumer’s in-store experience would be, through a personalized customer journey online. These strategies and more will be showcased during the workshop

Topics covered include:

• Scaling your Brand
• Creating and Developing a Community
• Omnichannel Marketing
• Selling Cross-Border and Multi-Store
• Customer Segment Personalization
• + more!

Strategies for increasing customer retention and organic growth

Techniques for getting the most out of your e-commerce analytics.

Learn all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site, how to make visitors buy your product, and everything else that needs to happen behind the scenes to run a successful e-commerce business.

Is Your E-Commerce Website Ready For A Sales Surge?

So you have set up your e-commerce business or you are an existing business, and have added ecommerce to your operations. The moment you go live, are you ready for the possibility of being inundated in orders that you are not prepared to deal with?

While overall retail sales are down, online sales are bucking the trend and chances are e-commerce sales will continue on an upward trajectory as consumers wary of Covid-19 increasingly turn to online stores to make purchases rather than going in-store. This means retailers need to make sure their e-commerce sites are ready serve potential customers efficiently. Last thing you want is getting bad reviews and killing your fledgling business before it gets on its feet.

Register today and get ready to stand out, do more, and Make it Big!