If you’re new to marketing your HVAC company, there are some things you can do to get ahead. Below are different avenues that will boost your platform and get you the traffic you’re looking for in the next year. According to energy.gov, about 43% of a home utility bill goes to heating and cooling, which is why customers will be reaching out.

Establish a Social Media Presence

As a new HVAC company, it’s important that you have a social media presence to market your service to your local community. Depending on the audience you’re looking for in the area, you may only need to create a profile on Facebook and Instagram. If you want to diversify your audience even further, feel free to branch out to X and Snapchat, which links you to more local contacts. Keep in mind that all these platforms are free and don’t require you to pay to use them. According to the Department of Energy, you can save up to 10 % a year on heating and cooling by simply turning your thermostat back 7-10 degrees for 8 hours a day.

If you’re going to go the route of social media, you need someone to get on there and be active, however. Posts, videos, and statuses about services will draw attention and encourage your local customers to interact with you. You also open up different messaging options for potential clients to reach out regarding the services you offer.

If you’re going to go the route of social media, you need someone to get on there and be active, however. Posts, videos, and statuses about services will draw attention and encourage your local customers to interact with you. You also open up different messaging options for potential clients to reach out regarding the services you offer.

Embrace Google Ads

If you want to partake in pay-per-click services, then you should embrace Google Ads. 75% of surveyed homeowners who completed renovations in the past 12 months expect to do so again in the next year. Through this method, you can create an ad that will capture the attention of your customers and have them click on your website to see what’s offered and how to get in contact with your team. You’ll be able to gauge just how much traffic you’re getting and where they’re finding your information. You can use these ads on Google searches by having keywords in your ad that generate the views you need.

Keep in mind, that you only pay for what is being clicked on in your services. So, if you aren’t getting a lot of clicks on your ads, you might want to have your ad revised so that you can generate more traffic and have more customers contacting you for services in the area. You can do this through several different platforms for pay-per-click services.

Build A Website

When you have ads and profiles, you need a website to link them back to. This website should have all your information listed so that customers know who you are and where you’re available to service. You also need to list the services that you provide so that they know they can call for certain things. If you have a manufacturer partnership, that should also be listed. Make sure this information is always updated and readily available.

Wrap Your Vehicle

Any commercial vehicle you use for this service should be wrapped so that customers recognize your brand. They will start to associate your name with that service and can easily get a number to get in contact with you when they need HVAC services.

Start Marketing Your Business Today

Don’t sleep on marketing your HVAC business. It’s important that you have your information out there for customers to see and review your services. This is how you generate more leads and inquiries. By taking advantage of these methods, you’ll get more traffic in no time.