Social Media Marketing Tips for Moving Companies
If you have a moving company, you can expect to get good business over time if you take the right steps. One of the most important things for you to do in this case is to figure out the best way to market. With social media growing in leaps and bounds, this is one of the first places for you to look if you need to spread the word about your company. Here are some helpful tips that can help you make the most of social media marketing if you’re a moving company.
One of the most popular methods to take advantage of social media marketing and get the best results out of it is to make use of hashtags. These are applicable to a number of social media platforms and generally help social media users find common interests. They can also be used to drive a target demographic towards posts and topics that interest them so that they learn or act on a certain action. As you grow your following, you can also use hashtags to group certain posts together so that people interested in that kind of content find them more easily. For instance, you can use a hashtag about moving facts and share information such as that 38% of moves are done by corporations, according to One Desk.
Offer Promotions to Your Followers
People love it when they can get a benefit like free services or products for the time that they spend on social media. This is the reason why offering discounts, deals, and other kinds of promotions to your followers can help you grow your following and improve the rates of engagement. For example, when you’re aware of the fact that almost 31 million people moved in 2019 in the United States, according to New Census data, you can plan a giveaway on something like this. You could either give away packing boxes, labels, or even a discounted move within a certain radius to your followers. Ask them to perform an action like sharing your post or tagging other people in it so they stand a chance to win, and you can drive engagement.
With technological advancements and the changing times, customer testimonials are essentially word of mouth. This makes it a great idea for you to collect and share customer testimonials on your social media handles. Better yet, ask customers who are happy with your services to share their own personal videos and pictures on your platforms. This will be an amazing way for you to sell your services for sure.
You could especially benefit from sharing testimonials from customers for whom you helped move valuable or sensitive equipment and machinery. About this, note that among the items that are most commonly moved by moving companies, 20% are copiers, computers, and other electronic office equipment. That said, potential clients may be interested in finding out whether you can move their sensitive equipment with the necessary care.
Engage With Your Followers
Last but not least, engage with your followers by responding to their comments and questions that they leave on your pages. Doing this is going to show them that their voices can be heard and that they’re not simply speaking to an automated and faceless organization. If they can interact with you as one human being interacts with another, it might be easier for them to trust your company enough to give you their business.
These tips can help you elevate your moving company with the help of social media. By doing this, you can expect to scale up and reach more people who will become familiar with your company and freely make referrals to others in their circles. Clearly, social media is an important element in marketing, enough to warrant being paid for so that you get the best outcomes.